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Running your own fashion blog can be so rewarding, but we know how much work it can be to create quality content, build your audience, and make money.

That’s why we’ve put together a list of 3 free tools that every fashion blogger should have on their radar to help them run their blog more effectively. We focused on these products because they are extremely easy to use, incredibly powerful, and free! Incorporating them into your workflow will help take your blog to the next level without spending any money.



1. Canva: The Best Free Graphics Creation Tool

Creating custom graphics for your blog, social media, or even logos can take your content to the next level.  But, designing graphics like these can take hours of work and expensive design software.

Canva is a free service (web and app) that provides thousands of graphic templates for things like Instagram posts, Pinterest cover photos, and infographics. You can fully customize these templates using their easy-to-use editor.

Even beginners can create amazing photo content in just a few clicks (some examples below).

Their mobile app is especially impressive because of how easy they’ve made it to create, edit, save, and export beautiful graphics right from your phone. It is perfect especially if you are uploading content to your Instagram and Pinterest from your phone.

They have paid premium templates, but their free options should be more than enough for any of your photo needs. Canva is a great free tool for fashion blogger beginners and experts alike, and will save you hours compared to traditional editing software.



2. Fetch: The Best Free Affiliate Linking Tool

If you want to make money from your blog, affiliate linking is a great option. It allows you to recommend products that you love to your audience and make commissions from every purchase. However, curating these product links and embedding them into your posts can be very time-consuming.

Fetch is a WordPress plugin that has made it extremely quick and easy to insert affiliate links into your blog posts. They have built their product right into the WordPress dashboard, so creating your content and adding affiliate products is all done from one window.

Typically you need to copy and paste complicated code to insert product widgets, but Fetch allows you to do that directly from WordPress in a few short clicks.

Fetch the best free affiliate linking tool for fashion bloggers

The most amazing thing about this plugin is that they provide you automatic product recommendations based on your content. It works by analyzing your content and matches products that it thinks are relevant for your post, all with brand specificity. Then, you can fully customize all of their recommendations and manually add or delete products like a regular affiliate program.

You get the benefit of affiliate linking without all of the work. If you’ve ever spent hours searching for products on multiple different websites, you’ll know how ground-breaking this is. It can literally save you hours of work, just by clicking a button.

Fetch has been in private beta for the last few months, but will be officially launching the plugin in April. This free tool has been much needed in the fashion blogging world, and we are excited for launch.



3. Yoast: The Best Free SEO Tool

Whether you have been fashion blogging for a while or just started, SEO (Search Engine Optimization) should be something you think about when you create content.  In simple terms, SEO is how well you rank on Google’s search. The holy grail is to get your content on the first page of Google’s search in order to drive more traffic to your site.

Having good SEO helps improve your discoverability long term and will boost your blog rankings.  Unfortunately, this topic can have a pretty steep learning curve.

Yoast is a WordPress plugin that has done a great job of simplifying this complicated process. It provides you with simple checklists and suggestions to boost your SEO factors. It has many different features, but our two favorites are its focus keyphrase and readability analysis.  

The focus keyphrase allows you to input a keyword or phrase that you would like Google to associate your post with. Then, Yoast gives you tips on how to boost your post’s SEO and rankings for that specific keyword/phrase.

The readability analysis tool gives you tips on how to optimize your content for how people read online content.

Yoast has a great beginner’s guide that will help you get started with its basic features. This is one of the easiest free SEO tools we’ve found for fashion bloggers, and we highly recommend it.

Yoast SEO example
Yoast SEO plugin

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